Brand Concept

Tea up,
Light up!

一杯好茶,一刻靈感韻藏

Gong cha is making tea a global and fashionable choice of drink, and infusing tea culture into people’s life.
Gong cha vows to inspire people in everyday’s life and to brightens minds, through the art of tea.

Core Value

堅持誠信Integrity

Treating our customers and team members with transparency, integrity, dignity and respect.

持續創新Innovative

Challenging the norms with innovations and creativity.

積極務實Pragmatic

Determined and pragmatic in delivering the best in what we do.

新鮮有趣Inspiring

Aspire to inspire, making ordinary extraordinary.

Tea is the flow of time.
Tea is a wordless conversation.

Tea is a fountain of inspiration,
transforming each day into a leisurely journey of taste.

Tea is life. It craves contemplation.
It's worth savoring.

Tea, Companion, Art, Taste and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
TEA

Made from only selected ingredients.

COMPANION

Our employees and our beloved customers are the purposes behind our tea.

ART

Our exquisite tea-making process.

TASTE

Presenting quality drinks that satisfy the five senses.

MOMENT

The brilliant and joyful moments that arise when savoring tea.