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Our Philosophy

To inspire the
human spirit
and create
happiness.

Satisfaction beyond expectation

Our Values

  • Quality

    We select only premium quality tea leaves and ingredients to create satisfaction beyond
    expec­tations. We value the entire process of tea production from the selection of tea leaves to cultivation, drying, fermentation, and purification.

  • Integrity

    Our tea masters produce exceptional products with a commitment to the highest level of
    craftsmanship. We follow precise recipes and standards to ensure
    consistency in all our stores.

  • Innovation

    We aspire to inspire and make the ordinary extraordinary. We continue to stand
    at the forefront
    of trends and to challenge the norms with innovation and creativity.

  • Respect

    In our stores, we greet everyone warmly and sincerely to create happiness not only in every cup,
    but in every heart. We seek to treat our customers and team
    members with integrity and dignity.

  • Empathy

    We have an inclusive vision and strive to create a culture of warmth to positively
    influence
    the people and communities around us.

Positively
Impacting
the World