메뉴 바로가기 본문 바로가기

Our Philosophy

To inspire the
human spirit
and create
happiness.

Satisfaction beyond expectation

Our Values

  • Quality

    We select only premium quality tea leaves and ingredients to create satisfaction that
    goes beyond expec­tations. We value the entire process of tea production, from cultivation to the selection of tea leaves, drying, fermentation, and purification.

  • Integrity

    Our tea masters produce exceptional products with a commitment to the highest level of
    craftsmanship. We follow precise recipes and standards to ensure
    consistency at all our stores.

  • Innovation

    We aspire to inspire and make the ordinary extraordinary. We continue to stand
    at the forefront
    of trends and to challenge norms with innovation and creativity

  • Respect

    At our stores, we greet everyone warmly and sincerely to create happiness not only in every cup,
    but in every heart. We treat our customers and team
    members with integrity and dignity.

  • Empathy

    We have an inclusive vision to positively influence the people and
    communities
    around us and create a culture of warmth.

Positively
Impacting
the World